The objective of this committee is to help Communication Service Providers avoid churn & create revenue opportunities through the provision of enhanced user experience.

While more and more households have access to full-fibre network, it becomes crucial to avoid home connectivity becoming a bottle neck and that the new gigabit services can efficiently reach end user devices without degradation of speed or performance.

The In-Home Broadband Excellence committee addresses the following questions:

  • how to provide, manage and monitor ‘Quality of Experience’ for the end-user
  • how to monetise value-added services and reduce costs
  • how to leverage standards and provide pointers to industry fora

You can expect multiple initiatives from this dynamic group, such as the In-Home Broadband Excellence Guide, available for every member of the FTTH Council Europe and sold to non-members at a price of €36 inc. VAT* una tantum, intended to help Communication Service Providers understand the topic of ‘In-home Broadband Excellence’ and optimize their business strategies to reap the benefits of fibre-based connectivity delivered to end-users' premises.

The In-Home Broadband Excellence committee is also very much engaged in the organisation of workshops at the annual FTTH Conference, as well webinars and other communications.

 

*This price includes 21% VAT applicable in Belgium. If you are purchasing on behalf of a company based outside of Belgium you will not be required to pay VAT. For all UK and EC Member state registered companies please have your VAT number to include when purchasing

 

 

Kajsa Arvidsson

Applying for a Board of Directors position

 

First and Last Name:  Kajsa Arvidsson

Company Name: Genexis

Current position: CMO 

Company Type: Vendor/Reseller (Products)


Biography:

Ms. Kajsa Arvidsson MSc, is the Chief Marketing Officer of the Genexis group. She is based in the company’s office in Stockholm, Sweden. Previously, Ms. Arvidsson was the CCO of the group’s Software company. She joined the group from Seliro AB and Tilgin AB where she was the CEO of both. Earlier in her over 20 years long career in the Telecoms industry, Kajsa Arvidsson carried roles as Head of Marketing and Communication, Europe, for Nokia as well as senior, global roles leading organizations of Partnerships, Business Development, Marketing as well as Sales in Ericsson. In Ericsson she was one of the early mobile internet evangelists and a frequent speaker in keynotes and analyst events. Ms. Arvidsson sit on the Board of the noted AI company Syncro group.

Position statement:

I want to contribute with my extensive experience of Marketing and Communications to further increase the visibility of the critical role fiber broadband plays for Europe. For our daily lives, for developing businesses, for science, education, and smarter use of resources. I also want to take the opportunity of being an inspiration to young people, of what endless opportunities a technical degree can bring.

Your past role(s) and activities in the FTTH Council Europe:

The FTTH Council and its valuable work, is and has always been, an important organization for Genexis. Engagement and contribution are prioritized. Personally, I have not Chaired any of the Committees, but so far engaged behind the scenes. Especially for our participation in workshops, panels, booth and communication at FTTH Conference.

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