Market Intelligence Committee


Domenico Dichiarante and Icíar Martínez Núñezrespectively Chair and Vice-Chair of the Market Intelligence Committee of the FTTH Council Europe, offer valuable insights into the activities of the committee and its significant contributions to advancing FTTH adoption across Europe. Under their leadership, the MIC has undertaken critical initiatives to address challenges in the fiber broadband industry, ensuring the committee remains a driving force for innovation and strategic action:

  1. A few months ago, the Market Intelligence Committee published the FTTH Market Panorama report by Country. What specific actions is the committee taking to address the slow adoption rates highlighted in the report?
  2. Beyond publishing the annual market reports, what are the key activities of the Market Intelligence Committee? Additionally, how can members of the FTTH Council Europe benefit from participating in the committee's initiatives?
  3. During the recent FTTH Congress Balkans, you presented the latest market figures for FTTH rollout and adoption for the South-Eastern European countries, now part of the FTTH/B Market Panorama report. Where does the region stand in the road to full-fibre, compared to other European countries?
  4. What do you value the most from your work at the FTTH Council Europe?

Read the full interview below to get the answers to these questions.

 

A few months ago, the Market Intelligence Committee published the FTTH Market Panorama report by Country. What specific actions is the committee taking to address the slow adoption rates highlighted in the report?
 

The Market Intelligence Committee's new report on the FTTH Market Panorama, with a renewed layout, offers a clear and immediate representation of data, facilitating comparisons between countries, particularly on coverage and adoption. To address low adoption rates, the Market Intelligence Committee identifies the best-performing countries to analyze their success factors. By understanding the policies, strategies, and initiatives that have proven effective in these markets, the committee can extract actionable insights. This analysis will lead to the creation of a vademecum—a practical guide designed to assist countries with lower adoption rates. This resource will be developed with active input from Market Intelligence Committee members and structured through a standardized comparison grid, ensuring consistency and relevance. Additionally, the vademecum will serve as a critical tool for addressing challenges related to the copper switch-off, offering strategic recommendations and a roadmap for a smooth transition.

The Market Intelligence Committee also plans to monitor customer awareness of FTTH technology and its benefits in key markets. This will help identify gaps in understanding and support the design of targeted information campaigns in collaboration with association members. Through these combined efforts, the Market Intelligence Committee aims to drive adoption and foster a deeper appreciation of FTTH’s transformative potential.

 

Beyond publishing the annual market reports, what are the key activities of the Market Intelligence Committee? Additionally, how can members of the FTTH Council Europe benefit from participating in the committee's initiatives?

Beyond annual reports, the Market Intelligence Committee constantly analyses the FTTH market, both in terms of coverage and adoption, to understand status and the future evolution for every European Country. We try to detect and share with both other Members of the FTTH Council Europe and all the market stakeholder valuable market drivers, best practices and lessons learned from the data we gather.

One of the Market Intelligence Committee’s primary goals is to provide stakeholders with accurate, user-friendly reports that serve as decision-making tools. These analyses not only benefit the Association but also assist other committees in designing guidelines and implementing concrete actions to address market challenges. The Market Intelligence Committee’s data-driven approach ensures that its findings are practical, actionable, and impactful.

Market Intelligence Committee members benefit from a valuable exchange of know-how, technical expertise, and international experience, gaining new ideas and insights for their companies and countries.

Furthermore, the Market Intelligence Committee creates opportunities for professional development and high-level networking, enabling participants to enhance their influence within the FTTH ecosystem.

In the picture on the right, action from the Market Panorama panel at the FTTH Conference 2024, in Berlin.

 

During the recent FTTH Congress Balkans, you presented the latest market figures for FTTH rollout and adoption for the South-Eastern European countries, now part of the FTTH/B Market Panorama report. Where does the region stand in the road to full-fibre, compared to other European countries?  

The Balkan region shows strong interest in fiber optic development, as demonstrated by the successful FTTH congress in the Balkans. The adoption rate in some countries exceeds the European average, but the situation is heterogeneous. Albania, with 60% coverage and a take-up close to 90%, and Montenegro, with coverage and adoption above 70%, stand out positively. Bosnia-Herzegovina, on the other hand, is lagging with less than 10% coverage, although the take-up in covered areas is high. Kosovo is positioned midway, with 50% coverage and 41% take-up. Despite these disparities, the overall outlook for the region is positive. The Balkan market is characterized by dynamism and growth potential, making it a promising area for investment and development. By addressing barriers to adoption and fostering regional cooperation, the path to full-fiber connectivity can be accelerated.
 

In the picture on the left, action from the Opening panel at the FTTH Congress 2024, in Dubrovnik.

 

What do you value the most from your work at the FTTH Council Europe?
 

The main value of participating in the FTTH Council Europe lies in the opportunity to interact with colleagues from different countries, with roles and experience in various sectors of the industry. This stimulating environment fosters the sharing of best practices and the development of new ideas, both for extending network coverage and accelerating take-up.

Participating in the FTTH Council Europe offers a uniquely enriching experience. The opportunity to collaborate with colleagues from diverse countries and sectors within the telecommunications industry is invaluable. This dynamic environment encourages the sharing of best practices, innovative solutions, and forward-thinking strategies, all aimed at driving network expansion and increasing adoption rates.

The collective mission to support members and raise awareness among stakeholders about the importance of FTTH creates a shared sense of purpose. By working together, we contribute to the broader goal of accelerating Europe’s transition to the Gigabit Society. This is achieved through the widespread deployment of FTTH networks, which serve as the backbone for digital transformation and innovation across the continent.

We find great satisfaction in contributing to initiatives that make a tangible impact on the industry and society. Whether it’s through sharing insights, shaping policy discussions, or fostering collaboration, my work with the FTTH Council Europe provides both professional growth and the opportunity to help position Europe as a global leader in digital connectivity. The chance to be part of this journey and to witness the transformative power of FTTH firsthand is what I value the most.

In the picture on the right, action from the Market Panorama panel at the FTTH Conference 2024, in Berlin.

 

More about Domenico Dichiarante

 

Marketing Manager with 20 years of experience in the telecommunications industry (fixed and mobile). Since 2016, Head of Operational Marketing at Open Fiber, where I played a key role in the company's launch, developing the product portfolio, defining the fiber roll-out strategy, designing the customer experience, and securing key partnerships with major operators. From 2008 to 2016, as Marketing Products and Process Manager at WindTre (Italy's second-largest telecom operator), I managed multiple products and spearheaded the launch of FTTH commercialization in Italy. Prior to that, I was a strategic consultant at Accenture, supporting telecom companies in various transformation projects.

 

 

 

More about Icíar Martínez Núñez

 

Icíar Martínez Núñez is Markets and Product Director at Onivia. Telecommunications Engineer, specialist in Telecommunications Economics with strong connections to the world of telecommunication. Icíar has worked at Orange since her early days in landlines and internet and, during the expansion of the French operator into new brands and services, she worked in different technical and commercial roles, including Product Marketing management in the Sales Department. Currently, she is the Director of Markets and Product at Onivia, the first neutral and wholesale FTTH fibre operator in Spain.

Innovating to reduce the carbon footprint of subscriber connections

Member company: Acome
Country or geographical scope: Europe
Period: 2021 and beyond
Company type: Vendor/Reseller
Product/service category involved: Drop cable

Abstract

Assessing the carbon footprint of the network infrastructure by using Product Environmental Profiles, (PEP), shows that a significant part (35% in our model) of the passive infrastructure carbon emissions comes from the last 100 meters. Drop cables are the necessary links that generate the main part. As small installation lengths are required and mostly handled by hand, drop cables usually come in drums of shorter length. This leads to an increase in the number of drums, and consequently to a reduction in the maximum shippable length per pallet. The redesign of the drop cable using an eco-design approach made it possible to go from 3 km of drop cable per pallet to 12 km, therefore drastically reducing the logistics carbon footprint.


Context

Assessing the impact in order to reduce it. Based on the principle that we cannot improve what we are unable to measure, ACOME evaluates the carbon impact of its products by using Product Environmental Profiles (PEPs).

A PEP is a type of EPD (Environmental Product Declaration). It can be used to create an environmental identity card for a product. A PEP is based on the results of a Life Cycle Assessment (LCA) which takes into account all the life stages of a product, from the extraction of the raw materials, to the manufacture, right until the end of its life, not forgetting the transportation and use of the product. 

Environmental impact calculations are carried out using dedicated life cycle assessment and eco-design software. Finally, all rules are verified by an approved third party, thus ensuring the compliance and neutrality of the data made available on the PEP ecopassport® website.

PEP ecopassport® is an international environmental reporting program created in 2009  by industrial partners and in collaboration with the European Commission with the aim of establishing a Europe-wide environmental regulation, the PEF (Product Environmental Footprint). The objective is to establish a common reference framework for calculating and then reporting the environmental footprint of a product in a rigorous and transparent manner.  PEPs are therefore widely used in Europe. This standard framework for life cycle assessments (ISO14040 / ISO14025) was supplemented with the drafting of the PCR (Product Category Rules), which includes rules on the generic calculations for a family of products, and the drafting of the PSR (Product Specific Rules), which defines the sub-rules for specific calculations for optical equipment.

Different environmental indicators emerge from this rigorous calculation method, including the GWP or Global Warming Potential, also known as the “carbon impact” of the product. This indicator, whose unit is kg CO2-eq, counts the gas emissions contributing to the greenhouse effect that are produced throughout the product’s life.

Solutions

As the assessment framework is based on the environmental declarations produced, it is possible to calculate the carbon impact distribution across the passive infrastructure of an optical network.

By using on a simplified model that only takes the products into account (i.e. it excludes civil engineering and installation), we can sum up the different contributions of the elements that make up the passive infrastructure of the network and then break this down to a carbon weight per subscriber. In this analysis, it is already interesting to note that a PON architecture consumes approximately 65 kg CO2-eq per subscriber. This means that it consumes 40% less CO2 than a point-to-point architecture. This is due to the intrinsic pooling of fibres in this type of PON architecture and the use of passive coupling elements.

By analysing the overall impact per subscriber in a PON architecture (cables/connectors/cabinets), we can see that the "transportation" part only represents 5% and the "distribution" part 60%, but the "connection" part alone represents 35% of the overall carbon impact of the passive architecture.

Over the many kilometres of optical cables required to connect the central unit to the subscriber, you can see that the carbon weight is mainly accrued over the last few metres of the connection. In fact, the less fibre there is in the optical cable, the greater the impact of the fibre protection elements on the carbon weight. For example, a single-mode optical fibre has a carbon weight of approximately 2.6 kg CO2-eq/km. For example, in a 48-fibre cable the carbon weight per fibre is amount to 6.6 kg CO2-eq/km. All the optical fibres contained in this cable represent 40% of its carbon weight. For a single-fibre connection cable, the carbon impact of the cable can be up to a hundred kg CO2-eq/km, but the fibre itself only accounts for around 2 to 3% of this. The rest comes from the protection elements surrounding the fibre. In view of this information, it therefore seems quite logical that the carbon weight of products increases the closer the cable is to the subscriber.

So, let’s focus on the last few tens of metres of drop cable that link the optical connection point to the subscriber’s home. Let's look at the results of the eco-design methods that Acome uses to reduce the carbon impact of this last section of the infrastructure which is so significant when it comes to the overall carbon impact per subscriber.

Results

The example of eco-design used here is that of a subscriber drop cable which is widely used in the French market and designed to meet the connection needs of FTTH access networks. This drop cable is strippable and can be used for the overhead or underground connections of individual houses. It is an optical cable without intermediate splicing that goes from the optical connection point located in the street to the optical wall outlet located in the subscriber's home. This type of cable uses strippable technology. This means that the cable sheath tears when the cable is installed inside the home, saving time and reducing the TCO. By avoiding splicing, the optical budget of the FTTH network is also improved. 

As explained above, the carbon impact per subscriber is largely in this section of the connection. It is therefore necessary to innovate in order to reduce this impact. The originally designed single-fibre drop cable, which meets current standards and specifications, had a carbon weight of 120.4 kg CO2-eq/km. The environmental assessment of the life cycle carried out showed that the main part of the carbon impact came from the manufacturing. Some of the processes and cable engineering have been redesigned to reduce inputs of certain materials. The new generation of drop cable resulting from this eco-design phase now has a carbon impact of 89.8 kg CO2-eq/km, a reduction of over 25%, but still has the same very good traction and handling performance which ensures the durability of these sections of the connection cable.

The distribution logistics also makes a signification contribution to the overall carbon impact calculated in the life cycle assessment of a connection cable. To reduce the impact, we need to rethink the distribution phase based on the idea that the truck that does not drive is the one that pollutes the least. More concretely, to reduce the carbon footprint it is preferable to optimise the filling of the truck with well-thought through, but also with more environmentally friendly packaging.

This type of drop cable is packaged on small 500 m drums, so that it can be easily handled on the field by the technicians that make the connections. It should be noted that the first generations of this cable were packaged by pallets of 3 km (i.e. 6 drums, with 3 levels of 2 drums). The desire for eco-design has forced us to come up with more innovative solutions. The new cable design made it possible to reduce the size of the barrel and cable drum, in order to increase the amount of drop cable per pallet to 9 km (3 levels of 6 drums). Finally, a final step in the optimisation of the packaging and a new arrangement of the pallets then made it possible to pack 12 km on a similar pallet (4 levels of 8 drums). All this work on packaging multiplied the truck filling rate by 4 and drastically reduced the carbon impact of the distribution logistics of these drop cables.

Conclusions

To conclude, we have seen that it is possible to act and innovate on all stages of a product's value chain in order to minimise its carbon impact. Whether in terms of the choice of materials, the production processes, the packaging or the distribution logistics chain, each choice can have a positive impact.

Here we have taken the example of an optical drop cable, which can seem like a small part of the picture as only a few tens of metres are used in the overall passive infrastructure of an FTTH architecture. However, analysis models show that these sections are actually very significant when it comes to the overall carbon impact per subscriber of the passive infrastructure of the network. The environmental analyses produced allow us to carefully assess and identify the areas where we can act and innovate to minimise our impact.


Further reading

[Publication] Impact of choices and uses on the network carbon footprint
[Magazine] ACOME INSIDE : Carbon transition

Contact

Xavier RENARD, Telecoms Marketing Director, Telecom Business Unit, ACOME
xavier.renard@acome.fr

 

 

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