The FTTH Council Europe has been monitoring annually the evolution of full-fibre deployment throughout Europe since 2012. This essential work has been driven by the Market Intelligence Committee which publishes our flagship report FTTH/B Market Panorama, complete with FTTH Forecasts for Europe. The survey is commissioned through an external partner and the role of the Committee is to complete and refine these data based on the comprehensive input coming from the network of experts from our 150 members active in all European countries.

FTTH members have access to a more detailed version of the report with granular information regarding the individual FTTH markets in each of the 39 countries surveyed.

Two more reports have been produced under initiative of the Market Intelligence Committee, and launched during the last FTTH Virtual Conference 2021: the latest figures of the FTTH Forecasts for 2021 and 2026 and an overview of fibre deployments in rural areas.

The Market Intelligence Committee is also involved in other studies such as Copper Switch Off, Best Practices in Fibre advertising and the Socio Economic Impact of FTTH.

Insights from the Committee

 

 

Calix Shared 5 Tips to Build Broadband Customer Loyalty and Boost Your NPS

According to a study from Omdia and Calix, almost 50 percent of BSPs use customer-focused metrics like Net Promoter Score (NPS) and customer satisfaction (CSAT) scores to gain insight on subscriber happiness. But getting this baseline is just the start of the journey. Ensuring subscriber happiness builds long-term loyalty and therefore should be your top priority. And for good reason - According to Bain & Company, B2B loyalty leaders tend to grow four to eight percentage points above their market’s annual growth.  Read more here.

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