The FTTH Council Europe has been monitoring annually the evolution of full-fibre deployment throughout Europe since 2012. This essential work has been driven by the Market Intelligence Committee which publishes our flagship report FTTH/B Market Panorama, complete with FTTH Forecasts for Europe. The survey is commissioned through an external partner and the role of the Committee is to complete and refine these data based on the comprehensive input coming from the network of experts from our 150 members active in all European countries.

FTTH members have access to a more detailed version of the report with granular information regarding the individual FTTH markets in each of the 39 countries surveyed.

Two more reports have been produced under initiative of the Market Intelligence Committee, and launched during the last FTTH Virtual Conference 2021: the latest figures of the FTTH Forecasts for 2021 and 2026 and an overview of fibre deployments in rural areas.

The Market Intelligence Committee is also involved in other studies such as Copper Switch Off, Best Practices in Fibre advertising and the Socio Economic Impact of FTTH.

Insights from the Committee

 

 

Kajsa Arvidsson

Applying for a Board of Directors position

 

First and Last Name:  Kajsa Arvidsson

Company Name: Genexis

Current position: CMO 

Company Type: Vendor/Reseller (Products)


Biography:

Ms. Kajsa Arvidsson MSc, is the Chief Marketing Officer of the Genexis group. She is based in the company’s office in Stockholm, Sweden. Previously, Ms. Arvidsson was the CCO of the group’s Software company. She joined the group from Seliro AB and Tilgin AB where she was the CEO of both. Earlier in her over 20 years long career in the Telecoms industry, Kajsa Arvidsson carried roles as Head of Marketing and Communication, Europe, for Nokia as well as senior, global roles leading organizations of Partnerships, Business Development, Marketing as well as Sales in Ericsson. In Ericsson she was one of the early mobile internet evangelists and a frequent speaker in keynotes and analyst events. Ms. Arvidsson sit on the Board of the noted AI company Syncro group.

Position statement:

I want to contribute with my extensive experience of Marketing and Communications to further increase the visibility of the critical role fiber broadband plays for Europe. For our daily lives, for developing businesses, for science, education, and smarter use of resources. I also want to take the opportunity of being an inspiration to young people, of what endless opportunities a technical degree can bring.

Your past role(s) and activities in the FTTH Council Europe:

The FTTH Council and its valuable work, is and has always been, an important organization for Genexis. Engagement and contribution are prioritized. Personally, I have not Chaired any of the Committees, but so far engaged behind the scenes. Especially for our participation in workshops, panels, booth and communication at FTTH Conference.

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