In December 2019, the European Commission presented the European Green Deal with the ambition of making Europe the first climate-neutral continent by 2050, boosting the economy, improving people's health and quality of life, caring for nature, and leaving no one behind.

Digitalisation will be at the core of this ambitious program and fibre is key to align the digital and sustainability agendas. As the most sustainable telecommunication infrastructure technology, full-fibre is a prerequisite to achieving the European Green Deal and making the European Union’s economy more sustainable.

The need to work collectively towards a more sustainable society has become a strategic objective of policy makers and the vast majority of private organisations alike. With this context in mind, the sustainability Working Group of the FTTH Council Europe has been created with two key objectives:

Promote full fibre as the most sustainable access network technology and enabler of multiple applications which can contribute to reducing the carbon footprint of our activities. Remote working and learning being the most obvious examples.
Support all stakeholders of the Fibre to the Home value chain in their efforts to make their respective activities more carbon neutral.

Insights from the Committee

Focus on the Sustainability Committee

In this episode we focus on the key sustainable challenges facing the fibre industry both in the context of the EU taxonomy and of the energy 2030 targets and much more.

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Kajsa Arvidsson

Jun 3, 2024

All applicants | Board of Directors applicants |

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Applying for a Board of Directors position

First and Last Name: Kajsa Arvidsson

Company Name: Genexis

Current position: CMO

Company Type: Vendor/Reseller (Products)

Biography:

Ms. Kajsa Arvidsson MSc, is the Chief Marketing Officer of the Genexis group. She is based in the company’s office in Stockholm, Sweden. Previously, Ms. Arvidsson was the CCO of the group’s Software company. She joined the group from Seliro AB and Tilgin AB where she was the CEO of both. Earlier in her over 20 years long career in the Telecoms industry, Kajsa Arvidsson carried roles as Head of Marketing and Communication, Europe, for Nokia as well as senior, global roles leading organizations of Partnerships, Business Development, Marketing as well as Sales in Ericsson. In Ericsson she was one of the early mobile internet evangelists and a frequent speaker in keynotes and analyst events. Ms. Arvidsson sit on the Board of the noted AI company Syncro group.

Position statement:

I want to contribute with my extensive experience of Marketing and Communications to further increase the visibility of the critical role fiber broadband plays for Europe. For our daily lives, for developing businesses, for science, education, and smarter use of resources. I also want to take the opportunity of being an inspiration to young people, of what endless opportunities a technical degree can bring.

Your past role(s) and activities in the FTTH Council Europe:

The FTTH Council and its valuable work, is and has always been, an important organization for Genexis. Engagement and contribution are prioritized. Personally, I have not Chaired any of the Committees, but so far engaged behind the scenes. Especially for our participation in workshops, panels, booth and communication at FTTH Conference.

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